Arrow Devices is a semiconductor startup based in Bangalore that has developed a chip design for the next generation USB standard (called SuperSpeed USB 3.0) completely out of
Arrow Devices’s USB 3.0 design transfers data at 5 Gbps , is 10 times faster than the existing USB standard and is capable of transferring a 25GB High Definition movie file in under 2 minutes versus 14 minutes taken by traditional USB implementations.
The company has bagged Nvidia, one of the top-5 semiconductor companies in the world as a customer for this chip design.
Started in 2008, the company plans to license their design to chip manufacturers for fabrication. As far as USB 3.0 is concerned, the next generation USB standard is expected to hit the market in the coming year, though companies like Intel have clearly stated that they will not support USB 3.0 until 2011.