Ahead of its Strategy and Financial Briefing in London, Nokia has sharedsome details on what it plans to announce at the event. As expected, the company is aligning its strategy with Microsoft.
By now, you’ve probably seen the ‘burning platform’ memo penned by the fresh CEO of the world’s largest mobile phone manufacturer, former Microsoft executive Stephen Elop
In it, Elop addressed the company’s formidable competitors (Apple and Google with its Android OS strategy), who are consistently out-innovating Nokia and steadily taking over its market share. Clearly, Elop was gearing up for the announcement of some significant changes with regards to Nokia’s strategy going forward. He delivered. (full press release below)
Here’s the meat:
– Plans for a broad strategic partnership with Microsoft to build a new global mobile ecosystem; Windows Phone would serve as Nokia’s primary smartphone platform.
– A renewed approach to capture volume and value growth to connect “the next billion” to the Internet in developing growth markets
– Focused investments in next-generation disruptive technologies
– A new leadership team and organizational structure with a clear focus on speed, results and accountability
Windows Phone to become Nokia’s primary smartphone platform = huge. Microsoft reportedly offered Nokia hundreds of millions of dollars to make that switch.
Nokia will use Bing for search functionality across its devices, while Nokia Maps will become core to Microsoft’s mapping services. Nokia’s content and app store will be integrated with Microsoft’s Marketplace.