Top-secret Elmo and friends revealed


The beloved red furry monster and his Sesame Street pals are back with a bang, and a band!

“With ‘Let’s Rock Elmo,’ it’s great to be able to bring to life this beloved character like never before,” said Jerry Perez, general manager of Hasbro’s Playskool division, which makes preschool toys.

“Let’s Rock Elmo,” which hits stores in the fall, and is priced at $69.99, sings and plays the tambourine and a drum set. Kids can switch the musical instruments and Elmo will recognize which one he’s given.

Kids can also play along on the instruments. And Hasbro will sell a separate line of “Let’s Rock” instruments that include a guitar and a keyboard. Perez said Elmo interacts with the other instruments, too.

“Kids can actually form their own Elmo rock band,” Perez said. “Elmo knows which instrument you are playing and he will sing along or play along with you.”

Mattel owned the Sesame Street license for 15 years under its Fisher-Price brand but lost the license to Hasbro in late 2009. Hasbro now owns the right for the next 10 years to make and market toys and games based on the characters of “Sesame Street.”

 

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