‘Office of Fair Trading’ investigates Twitter

The UK’s Office of Fair Trading (OFT) is set to investigate the murky practice of celebrities endorsing products on Twitter in exchange for non-disclosed sums of money.

In a statement, the OFT said such “deceptive” practices: “Includes comments about services and products on blogs and microblogs such as Twitter.”

The Guardian notes that major hip-hop artists such as Snoop Dogg can earn in the region of $3,000 (£1,900) for issuing a paid-for endorsement tweet.

The US Federal Trade Commission makes sure that such promo-tweets contain the words “ad” or “spon” – legislation which currently doesn’t exist in the UK, hence the OFT’s recent investigations into the matter.


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